Privacy Policy

Last Updated: January 2026

1. Overview

The Swim Buddy Playbook, LLC ("Swim Buddy Playbook," "we," "us," and "our") respects your privacy and is committed to protecting it through compliance with this Privacy Policy. This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://www.swimbuddyplaybook.com, purchase our course, subscribe to our services, or otherwise interact with us (collectively, the "Platform").

About Our Service: Swim Buddy Playbook provides educational content for couples designed to enhance communication and relationship skills from the perspective of Otters. Our content is created by Dr. Bruce Rumsey, a professional counselor, and is delivered as an online video course with ongoing weekly content available through an optional monthly membership. Content is delivered via email and SMS text messages.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, do not use our Platform or services. By purchasing our course or subscribing to our services, you agree and consent to this Privacy Policy.

2. Information That Swim Buddy Playbook Collects About You

We collect information about you ("Personal Information"):

Course Purchase and Membership Information. When you purchase our course or subscribe to our monthly membership, we collect your name, email address, phone number (for SMS content delivery), billing information, and payment details. We may also collect information about your partner if you choose to provide it.

Phone Numbers for Content Delivery. To deliver our weekly content via SMS text messages, we collect and store your cell phone number. By providing your phone number, you consent to receive text messages from us containing course content and membership updates.

Communication Information. When you contact us for customer support or with questions about our services, we collect the information you provide in your communications.

Usage Information. We collect information about how you interact with our Platform and content, including video viewing data, email open rates, and SMS engagement metrics.

Automatically Collected Information. We collect information about your device (such as IP address), browser type, and usage patterns through cookies and similar technologies.

3. How Swim Buddy Playbook Uses Information It Collects About You

We use Personal Information that we collect for the following purposes:

To Deliver Course Content and Membership Services. We use your email address and phone number to deliver video course content, weekly membership content, and other educational materials via email and SMS text messages.

To Process Payments. We use your billing information to process payments for course purchases and monthly membership subscriptions through our payment processor, Stripe.

To Provide Customer Support. We use your contact information to respond to your questions, provide technical support, and communicate with you about your course or membership.

To Improve Our Services. We use usage data and analytics to understand how our content is being consumed, improve our educational materials, and enhance the user experience.

To Send Service Communications. We use your contact information to send important updates about your course access, membership status, billing notifications, and changes to our terms or policies.

For Business Operations. We use information to operate our business, including accounting, billing, and compliance with legal obligations.

LEGAL BASIS FOR OUR USE: We collect and use your Personal Information based on: (1) your consent (particularly for SMS communications), (2) performance of our contract with you, (3) our legitimate business interests (such as service improvement and customer support), and (4) compliance with legal obligations.

4. How Swim Buddy Playbook Protects Your Information

We implement reasonable administrative, technical, and organizational security measures to protect your Personal Information. However, no system can be guaranteed to be 100% secure. If you believe your account has been compromised, please contact us immediately at ops@swimbuddyplaybook.com.

5. When Swim Buddy Playbook Shares Your Information

We may disclose Personal Information with the following parties:

With Service Providers. We share information with service providers who help us deliver our services, including:

For Legal Purposes. We may disclose information to comply with law, respond to legal proceedings, or protect our legal rights.

Business Transfers. We may disclose Personal Information as part of a corporate transaction such as a merger, sale, or transfer of business assets.

IMPORTANT: We do not share your information with other course participants. There is no user-to-user sharing or community features. Your information remains private between you and Swim Buddy Playbook.

6. SMS Text Message Communications

Consent to Receive SMS. By providing your phone number, you consent to receive SMS text messages from Swim Buddy Playbook containing course content, weekly membership content, and service-related notifications. Message and data rates may apply based on your mobile carrier plan.

Opt-Out. You may opt out of receiving SMS messages at any time by replying STOP to any text message or by contacting us at ops@swimbuddyplaybook.com. Please note that opting out of SMS will affect your ability to receive course content and may impact your experience.

SMS Delivery Provider. SMS messages are delivered through Delightful OS. Your phone number and message content are subject to Delightful OS's privacy practices in addition to this Privacy Policy.

7. Data Retention

We retain your Personal Information for as long as you have an active course purchase or membership subscription. If you purchase only the one-time course, we will retain your information for as long as you have access to the course content. If you cancel your monthly membership, we will retain your information for 90 days to allow for potential reactivation, after which your data will be deleted or anonymized, except as required by law.

8. Your Rights and Choices

Access and Correction. You may request access to or correction of your Personal Information by contacting us at ops@swimbuddyplaybook.com.

Marketing Communications. You may opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us. Please note that you cannot opt out of service-related communications necessary to deliver the course content you purchased.

State Privacy Rights. Residents of certain US states (such as California, Colorado, Connecticut, Virginia, and others) may have additional rights including the right to access, correct, or delete their personal information. To exercise these rights, contact us at ops@swimbuddyplaybook.com.

9. Children's Privacy

Our services are intended for adults in relationships who are at least 18 years old. We do not knowingly collect information from children under 16.

10. Third-Party Links

Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Privacy Policy Updates

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the date at the top. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. How To Contact Us

For questions about this Privacy Policy or our privacy practices, contact us at:

Email: ops@swimbuddyplaybook.com

Mailing Address:

The Swim Buddy Playbook, LLC

5613 S Prince St

Littleton, CO 80120

United States